Privacy Policy
INTRODUCTION
In this privacy statement, we describe the personal data we collect, how and why we use it, and what choices and rights you have regarding your personal data. This privacy statement applies when you order products from us, visit our website, contact us, or subscribe to our newsletter. When referring to “we” or “us”, we mean VIF Sunglasses, s.r.o., which is responsible for the use of personal data described herein.
Personal data means any such data that can be used to identify you personally, such as your name, address, contact information, interests, device data, and more. For the sake of simplicity, we just refer to “data” in this privacy statement.
VIF Sunglasses, s.r.o. is the responsible legal entity, or the “controller”, for the collection and use of data for VIF customers within the European Union and European Economic Area. As a controller, we may use your data for the purposes described in this privacy statement and are responsible for ensuring that your data is handled in accordance with applicable law, such as the GDPR.
These terms apply when visiting or shopping at www.vifsports.com, Please note that if you live outside of the European Union or European Economic Area, different terms apply to you.
HOW AND WHY IS YOUR DATA USED?
To provide our services we need to collect certain data about you. We use data that you provide us with to:
- give you access to our website
- manage and deliver orders
- provide customer service and manage returns and claims
- develop our products and our offerings
- promote and market our products and services
- send personalized newsletters that suit your interests
WHAT DATA IS USED AND FOR HOW LONG?
What data we collect about you depends on what services you use and what data you choose to share with us. For the purposes above, we may collect and use the following types of data about you:
- contact and shipping details
- redacted payment information
- anonymous data on how you use the website
- feedback and reviews
- preferences and interests
- information about your device
- other information you provide us with in correspondence
Your data is used as long as it’s necessary for the purpose we collected the data for. How long we store your data will therefore vary depending on the purpose for which we collected the data.
|
Why we use the data |
What data we use |
Our legal basis for using the data |
How long we store the data |
|
Order management |
Name, phone number, email address, shipping address, order details, redacted payment information. |
To fulfill our contractual obligations. |
3 years after your latest purchase. |
|
Administration of your user account |
Email, password, other optional information you provide us when signing up for a user account. |
We use this data based on our legitimate interest to enable access to your user account (if you choose to create one). |
2 years after your latest time of log-in or until you delete your user account. |
|
Customer service |
Name, email, phone number, additional optional information you provide us. |
We use this data based on our legitimate interest to respond to your requests. |
2 years after the latest interaction with you. |
|
Send newsletters |
Email, name, gender identity, interests, birthday. All data except email is optional and only used to customize our offers according to your interests. |
We send newsletters based on your consent. You can choose to unsubscribe at any time using the “unsubscribe” instructions provided in each newsletter. |
Until you choose to unsubscribe to newsletters. |
|
Publish product reviews |
Email (not published), name, your review, other optional information you choose to publish, such as gender identity and size of the clothing. |
We use this data based on our legitimate interest to show customer reviews on our website. |
Until you request your review to be deleted. |
|
Bookkeeping |
Name, order details, payment method. |
We use this data to ensure we comply with legal obligations, such as keeping a record of our sales for 7 years from the time of purchase. |
7 years after purchase |
|
Marketing, analytics and website improvement |
Information about your mobile or desktop device and data on how you use our website. Read more under the section related to cookies below. |
We use this data based on your consent, i.e. only where you allow the usage of certain cookies. |
Until cookie reaches expiry date or you uninstall cookies. |
Marketing, analytics and website improvement
These data are obtained from your device through cookies (if you allow us). For more information on what cookies are and how your data is used for the described purposes, please read more below under the section “What are cookies and how do we use them?”.
Merger or sale of assets
We may sell, buy, merge, or partner with other companies or businesses. In such transactions, your data may be included in the transferred assets. In such a case, your data will continue to be used only for the purposes stated in this privacy statement.
What are contractual obligations?
Contractual obligations refer to our obligations set out in the general terms that you accept before placing an order. To perform our end of the contract, such as delivering your products, we need to collect and use certain data.
What is a legitimate interest?
Legitimate interest is a legal term that refers to a reasonable cause for using the data provided that such use does not outweigh your rights and interests.
WHAT ARE COOKIES AND HOW ARE THEY USED?
In addition to the data that you provide directly to us when using our services, some data is obtained automatically from your device through the use of “cookies” or similar tracking technologies when you visit our website. Cookies are small text files that are stored on your device and collect information about your device and your use of the website.
We use cookies to:
- ensure the basic functionality of the website
- maintain the security of the website
- give you access to enhanced website functionality (such as automatic country recognition)
- analyze the use of our website and help us make it better
- promote and market our products and services
Some cookies are necessary for the website to function as intended, and these will be installed automatically on your device based on our legitimate interest to provide you with a functioning and safe website. Other cookies, such as those used for marketing and analytical purposes, will only be installed if you allow us to use such cookies when first visiting our website (as part of selecting your cookies preferences).
When you visit our website, you will be requested to set your cookie preferences. You can choose to allow all cookies, including marketing and analytics cookies, or to only enable certain types of cookies.
You can read a detailed description of how and why we use cookies below.
|
Why we use the data |
What data we use |
Our legal basis for using your data |
How long we store the data |
|
Basic website functionality |
IP-address, device information. |
Our legitimate interest to give you access to our website upon your request. |
Until cookie reaches its expiry date or until you uninstall cookies from your device. |
|
Enhanced functionality |
IP-address, geographical location, click pattern. |
Your consent, which you give by allowing functional cookies. |
Until cookie reaches expiry date or visitor removes cookies. |
|
Analytics |
IP-address, geographical location, device used, length of the visit, click pattern. |
Your consent, which you give by allowing analytics cookies. |
Until cookie reaches expiry date or you uninstall cookies. |
|
Marketing |
IP-address, geographical location, device used, length of the visit, click pattern. |
Your consent, which you give by allowing marketing cookies. |
Your consent, which you give by allowing marketing cookies. |
|
Targeted advertisement |
IP-address, geographical location, device used, length of the visit, previous surfing history, click pattern. |
Your consent, which you give by allowing marketing cookies. |
Your consent, which you give by allowing marketing cookies. |
|
Website security & bug fixes |
Log files regarding accessed content, time of server inquiry, browser type, operating system, applied operating system, referral URL, IP-address, hostname. |
Our legitimate interest to prevent fraud and monitor our website’s performance. |
Until cookie reaches expiry date or you uninstall cookies. |
|
Website feedback |
Geographical location, device information. |
Our legitimate interest to improve our website and services. |
Until cookie reaches expiry date (30 days) or you uninstall cookies. |
More on the use of marketing and analytics cookies
Marketing and analytics cookies provide us with aggregated data on how our visitors use our website, for example which products they check out. The collected data is presented to us in an anonymized form, meaning that we can only see certain data connected to a visitor number.
Marketing cookies are installed by our marketing partners such as Google, Facebook, Instagram and Youtube, and may be used to display ads on third party websites and in the advertising feed of your social media accounts. Please note that if you disable marketing cookies, you may still receive VIF advertisement as part of generic advertising on other websites and in your social media feed.
How to remove cookies
If you have accepted any cookie-type and change your mind, you can remove and block third party cookies through your browser settings and the settings of your social media account.
What is a legitimate interest?
Legitimate interest is a legal term that refers to a reasonable cause for using the data provided that it does not outweigh your rights and interests.
WHAT ARE YOUR RIGHTS?
You are in charge of your data and always have the right to:
- access your data
- correct inaccurate information
- request erasure or restriction of your data
- receive information on the source we use to collect your data (when data is not provided by you)
- move your data to another service (data portability)
- complain to responsible authorities
To use your rights email us at info@vifsports.com
The right to access your data
You always have the right to ask us for supplementary information on why we process your data, what type of data we process, how long we store your data (or what criteria we use for determining the storage period), who we share your data with, and whether your data is transferred to countries outside of the European Union or the European Economic Area.
The right to correct inaccurate information
You always have the right to correct or ask us to correct any inaccurate data about you.
The right to request erasure or restriction of your data
You have the right to have us erase or restrict the use of your data that is no longer needed for the purposes we collected the data. You also have a right to object to any processing you find unlawful or unnecessary for the informed purposes.
The right to information on the source of data we collect
You have a right to get information on the source of information that is not provided by you and about automated decision-making, such as profiling.
The right to data portability
When technically possible, you have the right to get your data transferred to another service.
The right to make a complaint
If you are unhappy with the way we protect your data, you have the right, at any time, to file a complaint to the Czech Authority for Privacy Protection or the competent supervisory authority in your country of residence.
HOW IS YOUR DATA STORED?
We take several steps to keep your data secure through access control, authorization control, entry control, and encryption procedures. You can read more about the security steps we take in our data security policy.
WHO CAN GET ACCESS TO YOUR DATA?
Your data can only be accessed by those of our employees and consultants who need the data to perform their work. Besides our employees and consultants, we use certain trusted third parties to help us provide, improve, promote, and protect our services. For example, we use third parties to provide shipping, customer service, and to manage marketing, data storage, and web hosting on our behalf.
For our partners to perform their services, it is sometimes necessary for us to share your data with them. We only share such data that is required to perform the service in question. We also ensure that all third parties who get access to your data are required to handle such data in accordance with this privacy statement.
Independent payment service providers
In order to provide secure payments, we use well-renowned third-party payment service providers in our checkout. To provide you with payment options, they need to access your payment information.
Please keep in mind that these payment service providers have an independent responsibility for the data that they to collect as part of providing requested payment services. The service providers are considered as the data controllerfor the transaction, and payment data and are responsible for your data being processed in accordance with the GDPR as well as other applicable laws to ensure secure transactions.
WHERE IS YOUR DATA STORED?
We keep your data securely stored at servers in the European Union. If we transfer or enable our partners to transfer or store your information outside the European Union or the European Economic Area, we will take the necessary steps to ensure that your data is used and stored in accordance with this privacy statement. Such actions may include signing so called “standard contractual clauses” with the recipient that gets access to your data outside of the European Union or the European Economic Area, together with additional security measures.
Changes to the privacy statement
We may update this privacy statement as necessary to reflect changes in our services and offerings and to satisfy legal requirements. We will inform you over email of any material changes that affect your rights before such change taking effect. You can always view the most current privacy statement on our website under the section “Privacy”.
This privacy statement was last updated on 30.4.2022.
Contact information
If you have any questions or feedback about this privacy policy, please contact us at info@vifsports.com
Company details
VIF Sunglasses, s.r.o., Legal Registration #11685999, VAT: CZ11685999, billing address: Stupkova 1442/5, Prague, 170 00, Czechia.